The following guidelines have been created to establish a visual identity for the SeaBritain 2005 marketing campaign. They cover the campaign's design and such issues as the use of logos, fonts and colours.
It covers use on all activity connected with SeaBritain 2005 including print, electronic media, signage, publications and publicity. By applying these guidelines, the campaign will have continuity and uniformity across all media.
The guidelines are also available to download as a PDF document.
Use of the visual identity
The SeaBritain 2005 visual identity is the property of the National Maritime Museum and should be used only as set out in the design guidelines. The National Maritime Museum reserves the right to withdraw permission to use the SeaBritain 2005 visual identity if it is being used inappropriately or in direct contravention of the design guidelines.